WordPress supporting more than 60 million websites is surely increasing its market position in terms of popularity and traffic among other popular content management systems. Also, interestingly it was and continues to be the fastest growing content management system in the last year as per the report that is shown below.


Image source: W3Techs

Wordpress customizationThis increasing historical trend in the percentage of WordPress platform usage shows how it is improving its credibility among business owners and bloggers.

Key factors of WordPress Website for Development

A well-planned information architecture, well-formatted content, effective navigation, browser consistency are important elements of a website, however, as per the recent update by Google Webmaster updates– page speed will be a ranking factor for mobile searches.

Additionally, I’m sure you would not like your mobile visitors and customers to wait for long or else, chances of them switching to another site will increase.

What are the major elements that can hamper website loading speed?

1- Your website hosting

If you are using a shared or a virtual private server (VPS) – you are sharing resources (processing power and RAM) with other sites that lie on the same server.

2- Your website page configuration

If your website does not perform page caching will unnecessarily overload your server and lead to slow website page loading, and in worst cases, entirely crashes your website.

3- Your website page image-size

The size of your images will often account forthe loading of pages for your website; therefore you may consider analyzing major dimensions that include: type of data being encoded, resolutions and quality settings.

4- Your WordPress website plugins

On one side, a WordPress plugin is helpful inadopting custom web solutions as per unique website needs, on the other side, excessive installation of WordPressplugin, bad or an outdated plugin can directly impact the speed for your website as each of them will add on to the load time.

5- Your External scripts

Implementinglong CSS or JavaScript coding will include multiple spaces, line breaks, and other information that will increase the time for your website page to load.

Things you can do to improve your WordPress website loading speed

Ensure static HTML file creation

WordPress pages are dynamic and run a process to collect information from your MYSQL database and PHP files and present it to users.

Instead of involving a repetitive page generation process – installing a WordPressCachin plugin will allow you create static HTML files (copy of your website page after the first load and serve the same to every user who will visit your site) and optimize your website loading speed with time.

HTTP compression

Hypertext Transfer Protocol (HTTP) is an application protocol to exchange or transfer files, images and other content from the server to the browser. Therefore, the larger your files are the more bandwidth and load time your website would consume.

Popular Imaging and photo editing platforms like Adobe Photoshop and Paint can help you resize or convert an image to required formats (PNG and JPG)and help you perform faster exchange of content from your website to users.

Be a part of geographically distributed network of

Content Delivery Network (CDN) also known as content distribution network will hosts your static files on multiple servers, distributed across the globe. This means, your users can get information from the closest server location reducing load time for your WordPress website.

A WordPress CDN plugin can help you accelerate your static files across multiple CDN URLs and improve your website page accessibility in seconds.

 Speed-optimized WordPress theme

 You may prefer to have a website theme that offers more inbuilt features and functionalities, however, the chances of messing with the website load speed increase too.

WordPress offers a list of quicker page load themes; however, you can always opt for a lighter theme and create add-ons via installing WordPressFeatured plugins.

Closing advice

From choosing a good host, reducing HTTP requests for your website, and having distributed static file copy across multiple networks- hope this article has helped you gain better insight on How to increase the loading speed for your WordPress website.

We would also like to hear from you about your WordPress website optimization tips and tricks in the comment section below.